Propaganda Analysis for Dummies
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**When to conduct propaganda analysis.**

* When you, the listener, *agree too quickly* or naturally with a communication.
* When you do not understand how something *seems counterintuitive* in a communication.
* When a communication makes you feel *happy* or *angry*...
    * ...or, worst of all, *triumphant* or *fearful*.

"SCAME" is a military acronym for formal propaganda analysis.
Try the below analysis on a piece of information with which you agree.
Try it again with something that conflicts with your world view.

Source
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* Actor:  the apparent speaker
* Author:  the messaging source
* Authority:  the information source (if any)
* Disseminator:  who provided the information

Content
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* Objectives of dissemination (consider timing)
* Lines of persuasion
* Morale effects
* Inadvertent disclosures
* Biography
* Economic content
* Inconsistencies in propaganda
* Geographic info
* Telegraphing intent

Audience
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* Apparent:  To whom is this overtly targeted?
* Intermediate:  Who is likely to be a follow-on dissemnator to another audience?
* Unintended:  Who may receive dissemination despite not being targeted?
* Ultimate:  Who is the intended end audience?

Media
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* Frequency of dissemination
* Placement in timing or visual organization of information
* Place of origin -- even relevant online
* Technical characteristics
* Method of dissemination (also found in "Disseminator" above)

Effect
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* Measures of performance such as frequency of repetition by intermediate audience
* Measures of effect such as change in opinion, delay of action, isolation of target, etc.